All attention worthy PPC articles this month from the web in one place!
Articles
Script to Count Ads | Part 1 of 3
This PPC script will help you count average amount of ads per each campaign. The results will be showed in the script log right away. When to use it quick check for auditing somebody’s campaign noticing potential fuck up in your own campaign quick check of active ads after a campaign/account launch while you wait
Takeaways from Great Day for PPC Automation conference
Linz (Austria) hold surprising gems, this month I found out SMEC is hosting a conference there dedicated to ppc automation and, god damn, it delivered. I thought I’d share the most memorable know-hows and inspirations from a “Great day for PPC automation”.
Top Takeaways from #MarketingLive2019
What should we be expecting from Google to be rolled out this year. Get ready for some changes in how you’re advertising now! For a ppc specialist this is a must-read. Most prominent ppc news from Marketing Live 2019 in one article. Share if you liked it!
PPC Script: Email Searchterms from Shopping to Be Added as Keywords in Search Campaigns
This script checks top searchterms from shopping, compares them to searchterms from search, sends you email with phrases that are either missing in search or should be pushed more.
MCC Script: Automatically Increase Campaign Budgets and Email Changes
This script checks hourly the spent of campaign for today and if it’s higher than a set threshold % from its budget it will increase the budget by the percentage you set and email you changes – 1 email per 1 account processed – avoiding the campaigns you marked not to touch.
PPC Script Checking Flatlined Accounts
In about two months we’ll all hit that lovely time of the year called “shit, I should have bought the gifts like 2 months ago”. PPC and October-December season is a love&hate relationship. It’s the beautiful 3 months where you can bring your company or client the income totaling the other 9 months of the year combined.
Undervalued PPC Metrics: CPI, BR, Estimated columns
As a classicaly PPC trained monkey I learned to have my first basic set of columns.
Clicks, Impressions, CTR, Cost, Avg position, Avg CPC, Conversions, Conv.rate, CPA, Impr.share.
Well we all were in a way. That’s the way how we and our colleagues did it, and how we see it from the famous PPC blogs. However it’s a good base versions of the statistics overview, sometimes it can be blinding to be open to slightly unconventional metrics, that are in fact useful to have more insightful information.
Marketing Podcasts: 12 Things I Learned From 25 Marketing School Podcasts With Neil Patel
Spotify – my best friend and a soulmate helped me find a podcast by Neil Patel and Eric Siu called “Marketing School | Digital Marketing | Online Marketing”. Is the title optimized? I think it might just be.