Reading Time: 5 minutes This script checks top searchterms from shopping, compares them to searchterms from search, sends you email with phrases that are either missing in search or should be pushed more.
Reading Time: 3 minutes This script checks hourly the spent of campaign for today and if it’s higher than a set threshold % from its budget it will increase the budget by the percentage you set and email you changes – 1 email per 1 account processed – avoiding the campaigns you marked not to touch.
Reading Time: 5 minutes In about two months we’ll all hit that lovely time of the year called “shit, I should have bought the gifts like 2 months ago”. PPC and October-December season is a love&hate relationship. It’s the beautiful 3 months where you can bring your company or client the income totaling the other 9 months of the year combined.
Reading Time: 5 minutes As a classicaly PPC trained monkey I learned to have my first basic set of columns.
Clicks, Impressions, CTR, Cost, Avg position, Avg CPC, Conversions, Conv.rate, CPA, Impr.share.
Well we all were in a way. That’s the way how we and our colleagues did it, and how we see it from the famous PPC blogs. However it’s a good base versions of the statistics overview, sometimes it can be blinding to be open to slightly unconventional metrics, that are in fact useful to have more insightful information.
Reading Time: 4 minutes Spotify – my best friend and a soulmate helped me find a podcast by Neil Patel and Eric Siu called “Marketing School | Digital Marketing | Online Marketing”. Is the title optimized? I think it might just be.