👩💻 🤘 🔔 PPC news and articles from the last 7 days: conversion capacity ppc script, dataset search from google, no ‘ads’ for flight searches, push notifications murder and more.
CONVERSION CAPACITY PPC SCRIPT
Stop campaigns when you’ve hit conversion capacity with this line of script “var_CONVERSION_LIMIT_INCLUSIVE = # ” and get notified by email when this happens.
A very cool script from BrainLabs!
DATASET SEARCH BY GOOGLE
Dataset search is out of beta.
Across the web, there are millions of datasets about nearly any subject that interests you. Research helper Dataset Search has indexed almost 25 million of datasets, giving you a single place to search for datasets and find links to where the data is.
! it’s language sensitive
Usage for PPC:
- research about topic you’re not strong in
- data support for your ideas (or not 😀 )
- inspiration for ad copies as “2 in 3 people do … “
NO ‘AD’ FOR FLIGHT SEARCHES
Google says that this month it will “no longer charge partners for referral links on Google Flights.” As a result, the company is removing the “ads” and “sponsored” labels from Google Flights and the flights unit in Google search results.
✈️🗺️🏝️ Ad labels will soon disappear.— Grumpy PPC (@grumpyppc) January 23, 2020
Google removes ‘ads’ and ‘sponsored’ labels from flight search results https://t.co/VCbp1EpaO5 via @sengineland #ppc #ppcchat #googleads #sem pic.twitter.com/Uc5mKiI95E
GOODBYE PUSH NOTIFICATIONS
Feb 4th is the deadlines some marketologist wait curiously as new Google Chrome update might “kill” push notifications.
What will change:
It will not affect everyone but mostly a) when a user blocks all other push notifications b) when a website has a low ‘acceptance’ rate.
- slightly higher conversion rate and lower bounce rate as people will be less pissed off with your website
- high prices per push leads
- loss in push leads traffic but those signed up will be of higher quality
Curious about push data? Check this report.
END TO MESSAGE EXTENSIONS
Switch to lead ads or call extensions because in just few days message extensions will be terminated.
WHATSAPP ADS ON HOLD
Facebook abandons (at least for now) the plan to launch ads in WhatsApp. Since this project was announced in May many user switched to Telegram and the company doesn’t want to push it even further with the launch of ads. Currently the team working on the WhatsApp monetization was let go.
FACEBOOK VIDEO STATS AND TIPS
“Insights” announced at the end of last year are rolled out to accounts.
STUDY: PEOPLE & SERP
Something we all secretly know after talking to our parents.
Only 37% of consumers understand that search engine results are categorized by a combination of relevance and advertising spend.
The other 63% of consumers believe that Search Engine Results Pages (SERPs) are categorized by either relevance or spend, or they simply “don’t know.”
HOW TO – AMAZON SPONSORED PRODUCTS
Step by step summary article from Visiture on how to get started with Amazon Sponsored Products.