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Inspirational and Insightful (articles 11-12)
Let’s get technical (article 13)
New Things
1. Google dropped 3 huge bombs at the end of the month
Google AdWords will now be Google Ads
DoubleClick advertiser products and the Google Analytics 360 Suite under a single brand:
Google Marketing Platform.
DoubleClick for Publishers and DoubleClick Ad Exchange unified under
Google Ad Manager.
check it out on google blog ⯈⯈⯈
2. New storytelling tools on Youtube
Video Experiments, Video Creative Analytics, Director Mix and Video Ad Sequencing
check it out on google blog ⯈⯈⯈
3. Use Google Merchant Center in Bing Merchant Center
Simply import your GMC feed and start shopping in Bing without waiting for an always-too-busy-developper.
4. AdWords Launches Add-On for Google Sheets
5. AdWords Notes are finally available
6. Local Service Ads already available in specific US cities
countinue reading on ClixMarketing ⯈⯈⯈
7. Facebook is testing paid subscription options for private groups
Facebook today announced a pilot program that would allow group administrators to charge members for exclusive content.
8. For some advertisers new adwords (sorry, google ads) interface will be the only one already in July
9. Now Facebook is putting autoplay video ads inside Messenger
countinue reading on Recode ⯈⯈⯈
10. Bringing Shopping to Instagram Stories
countinue reading on Instagram’s blog ⯈⯈⯈
Inspirational and Insightful
11. Life after A/B ads testing
Lauren Rosner shares her frustration we all share when one gets to a certain point of A/B ad testing.
continue reading on PPCHero ⯈⯈⯈
12. Retail seasonality: how drinking holidays can increase conversions
Get creative! You sell phones – When people mostly loose phones? – When they’re shitfaced! – Make sure to increase your budget for mobile phone campaign for biggest drinking holidays.
continue reading on SeerInteractive ⯈⯈⯈
Let’s get technical
13. AMP – everything you were scared to ask
With Google pushing (for 5th year in row) that website speed is one of the ranking factor, AMP became a new buzz word. E-commerce needs it, mobile needs it, even PPC ads need it now since google is showing a tiny flashlight symbol next to the ad.
