Reading Time: 4 minutes

All 21 attention worthy PPC articles from the web in one place!

Shortcut to:

Inspirational and Insightful (articles 14-19)

New Things

1. Vertical video ads. Who thought we’d live to see that

#GoogleAdsUpdates Vertical Video Ads
Vertical video ads on YouTube provide a big, beautiful canvas for your message on mobile. Learn more ➡ https://t.co/qEMs6KXmAn pic.twitter.com/RPlVgyOXYt

— Google Ads (@GoogleAds) 11 October 2018

2. New recommended frequency capping

link ⯈⯈⯈

3. Customer match gets more exclusive

Now it’s necessary to compile with these requirements.

A good history of policy compliance.
A good payment history.
At least 90 days history in Google Ads.
More than USD 50,000 total lifetime spend.

After this you still need to request access.

see more on google’s article ⯈⯈⯈

4. eCPC optimization for conversion value

➕ new #googleads features right here for #blackfriday and #xmas #ppc #adwords #ppcchat pic.twitter.com/rSMiksXfKW

— Grumpy PPC (@grumpyppc) 3 October 2018

link ⯈⯈⯈

5. New builder for promotions in Merchant Center

link ⯈⯈⯈

6. TV device stats and bidding in Display

➕ Bid adjustments for TV screens

? Very curious to see tCPA and tROAS optimizing this device…#ppc #ppcchat #googleads pic.twitter.com/eAFL6GouCG

— Grumpy PPC (@grumpyppc) 26 October 2018

link ⯈⯈⯈

7. Conversation display ads

➕ ? new Conversation Display Ads via AdLingo
▪have a conversational assistant
▪request access
▪show on GDN with CPM biddinghttps://t.co/AUmUGgsuch #ppc #googleads pic.twitter.com/4aicbYD00z

— Grumpy PPC (@grumpyppc) 30 October 2018

link ⯈⯈⯈

8. Shopping insights and alerts for USA market

?? https://t.co/1SyzpTPZdN ??

? only USA
? possible to subscribe for week-month trends#ppc #adwords #onlinemarketing #onlineshopping

— Grumpy PPC (@grumpyppc) 18 October 2018

link ⯈⯈⯈

9. Google closes down 30% CSS discount

?? #googleads will shut down 30% of monthly ad spend being returned to CSS provider by November 1st via @ppchero https://t.co/uyrllK3ORu #ppc #ppcchat #adwords #onlinemarketing #shopping pic.twitter.com/qvaKNjMsh0

— Grumpy PPC (@grumpyppc) 18 October 2018

link ⯈⯈⯈

10. Copy columns from old to new Google Ads UI

link ⯈⯈⯈

11. SEM Rush added 4 more countries’ CPC maps

link ⯈⯈⯈

12. New requirements for Smart Shopping

20 conversions over the last 45 days across existing Shopping campaigns
have a remarketing list of at least 100 active users

link ⯈⯈⯈

13. Facebook adds ROAS bidding

see more in facebook sheet ⯈⯈⯈

Inspirational and Insightful

14. Google Trademark policies soon to chance

If you’re a distributor, reseller or owner of informational website, you’ll be able to use Trademarked brand names in your text ads. Well, hello there, higher CTR!

continue reading ⯈⯈⯈

15. Clever way to use price extensions in search

As salary for job positions.

see the original tweet ⯈⯈⯈

16. How we set up immediate notifications that account is down

go to article ⯈⯈⯈

17. Monitor your competitor’s banner ads

? which banners is alza running?
? check your competitor’s display ads at https://t.co/koIxy72vuk https://t.co/YRkLvnv6ws #ppc #googleads #adwords #rtb #competitorresearch pic.twitter.com/RPL2wAtQD1

— Grumpy PPC (@grumpyppc) 12 October 2018

see original tweet ⯈⯈⯈