Reading Time: 4 minutes All 21 attention worthy PPC articles from the web in one place!
Undervalued PPC Metrics: CPI, BR, Estimated columns
Reading Time: 5 minutes As a classicaly PPC trained monkey I learned to have my first basic set of columns.
Clicks, Impressions, CTR, Cost, Avg position, Avg CPC, Conversions, Conv.rate, CPA, Impr.share.
Well we all were in a way. That’s the way how we and our colleagues did it, and how we see it from the famous PPC blogs. However it’s a good base versions of the statistics overview, sometimes it can be blinding to be open to slightly unconventional metrics, that are in fact useful to have more insightful information.
Marketing Podcasts: 12 Things I Learned From 25 Marketing School Podcasts With Neil Patel
Reading Time: 4 minutes Spotify – my best friend and a soulmate helped me find a podcast by Neil Patel and Eric Siu called “Marketing School | Digital Marketing | Online Marketing”. Is the title optimized? I think it might just be.