Olena is VP of Demand Generation at ROI Hunter (HQ in Czechia) - a B2B AdTech SaaS company helping E-commerce businesses improve advertising results with product-level data. She has 12 years of marketing experience, focusing on acquisition strategies for e-commerce, B2C, and B2B clients.
Passion for Google advertising started for her while working at Webnode - a website creation B2C SaaS company - where she had a chance to become PPC auditor for the whole department, making sure advertising campaigns were challenged and improved. In this position, she discovered a dire need and interest in PPC automation and started to create PPC scripts that she still sometimes shares on her blog.
The same passion for automation Olena brought to Notino - one of the biggest European perfume and makeup e-commerce - to help grow export campaigns. This is where she discovered how much more touchpoints an advertising specialist in e-commerce companies needs in order to run a successful campaign. Because of this, Olena joined a startup “ROI Hunter” that is able to bring a new angle to your product campaigns.
