Links from Acquisition B2B world that I found insightful and useful ♡
Emily Kramer on LinkedIn: What are some of your favorite lead magnets, templates, tools… | 92 comments
Emily Kramer on LinkedIn: What are some of your favorite lead magnets, templates, tools… | 92 comments
Vishal Mehta on LinkedIn: 🌟 Now, Meta can help marketers measure traffic coming to their website…
Vishal Mehta on LinkedIn: 🌟 Now, Meta can help marketers measure traffic coming to their website…
Community Development Representatives Could Be the Key to Hitting Your Sales Targets | Commsor
Community Development Representatives Could Be the Key to Hitting Your Sales Targets | Commsor
Business Dev
Niklas Buschner 🔮 on LinkedIn: #ecommerce #d2c #google #googleads #marketing
Niklas Buschner 🔮 on LinkedIn: #ecommerce #d2c #google #googleads #marketing
AdTech fun
8 pillars of Fullfunnel.io demand gen strategy.
8 pillars of Fullfunnel.io demand gen strategy.
Lead GenNurturing
The buyer told me to reach out in 90 days so I have a cal reminder in SFDC for day 89.
The buyer told me to reach out in 90 days so I have a cal reminder in SFDC for day 89.
Business Dev
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data -
B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data -
NurturingLead Gen
MKT/SDR - an entreprise demandgen leader to follow
MKT/SDR - an entreprise demandgen leader to follow
Lead GenBusiness Dev
ABM stack for different ABM maturity stages
ABM stack for different ABM maturity stages
Lead GenNurturingBusiness Dev
Is your brand stuck on the performance plateau?
Is your brand stuck on the performance plateau?
Lead GenNurturingBrand & Positioning
How the F*ck | Join 6000+ SEO & Content Marketers
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How the F*ck | Join 6000+ SEO & Content Marketers
Content & Enablement
How SEO Helped Supermetrics Grow to $50m ARR
How SEO Helped Supermetrics Grow to $50m ARR
Content & Enablement
Library of resources for product marketers
Library of resources for product marketers
Brand & Positioning
9 random advices for b2b mkter
Lead Gen
Frustrations of b2b buyers, stats.
Frustrations of b2b buyers, stats.
SalesBusiness Dev
MKT can't communicate value of touchpoints without conversion
MKT can't communicate value of touchpoints without conversion
Lead GenRevenue & ROI
Diminishing returns of ads when you don't focus on demand generation
Diminishing returns of ads when you don't focus on demand generation
NurturingLead GenRevenue & ROI
Pool insights from LI to Looker
Pool insights from LI to Looker
Lead Gen
Levels of problem solving. Example from Loom
Levels of problem solving. Example from Loom
SalesBrand & Positioning
pmax script to analyze product performance
pmax script to analyze product performance
AdTech fun
b2b saas scaling benchmark
b2b saas scaling benchmark
Revenue & ROI
Inspo: 25 brand landing pages
Inspo: 25 brand landing pages
Content & EnablementLead Gen
High ROAS doesn't mean high Profit
High ROAS doesn't mean high Profit
AdTech fun
Proportion of metrics used to measure mkt effectiveness
Proportion of metrics used to measure mkt effectiveness
Revenue & ROILead Gen
How to engage employees to promote on LI
How to engage employees to promote on LI
Business DevContent & Enablement
Capmo reduced their Cost Per Acquisition by 50% using Dreamdata.
Capmo reduced their Cost Per Acquisition by 50% using Dreamdata.
Lead GenRevenue & ROI
Measure more conversions with conversion modeling
Measure more conversions with conversion modeling
AdTech fun
build a demand generation function at a B2B company in 10 steps.
build a demand generation function at a B2B company in 10 steps.
Content & EnablementLead GenNurturing
How do some salespeople make millions?
Sales
Not popular b2b mkt tools
Not popular b2b mkt tools
Lead GenNurturingBusiness Dev
Pitching ROI leads to worse results - Gong study
Pitching ROI leads to worse results - Gong study
SalesBusiness DevBrand & Positioning
Book on cultures - how to adjust you communication when selling globally
Book on cultures - how to adjust you communication when selling globally
Brand & PositioningBusiness DevSales
9 low CAC growth ideas
9 low CAC growth ideas
Revenue & ROI
Hubspot: how to clean your contacts automatically
Hubspot: how to clean your contacts automatically
Automation
List of 125 b2b saas marketers to follow
List of 125 b2b saas marketers to follow
Brand & PositioningLead Gen
List of multiple SaaS growth strategies inspiration
List of multiple SaaS growth strategies inspiration
Revenue & ROI
During my first 9 months as an SDR, I created over $1.2m in qualified pipeline. 
During my first 9 months as an SDR, I created over $1.2m in qualified pipeline.
Business Dev
Nobody in the history of humankind became a marketer to run a team of BDR's.
Business DevLead Gen
BizDev labs - BDR outsourcing
BizDev labs - BDR outsourcing
Business Dev
My SDR team replaced InMails with voice notes and saw their reply rate on LinkedIn increase by 7x.
My SDR team replaced InMails with voice notes and saw their reply rate on LinkedIn increase by 7x.
Business Dev
Adjusting messaging to seniority, examples.
Business DevBrand & Positioning
Focusing on internal priorities and pains in outbounding
Focusing on internal priorities and pains in outbounding
Business DevSales
Zoe: My first 6 months as an outbound BDR I generated $3.1MM in pipeline
Zoe: My first 6 months as an outbound BDR I generated $3.1MM in pipeline
Business Dev
The B Word - Episode 7: The Rise of the CMO in the Tech World | RSS.com
The B Word - Episode 7: The Rise of the CMO in the Tech World | RSS.com
Brand & PositioningLead Gen
Warmly - a give-only outbounding
Warmly - a give-only outbounding
Business Dev
Clay: AI scripting for automating some of SDR work
Clay: AI scripting for automating some of SDR work
Business Dev
Intent based outreach cheatsheet of tools
Intent based outreach cheatsheet of tools
NurturingLead GenBusiness Dev
Interesting case of communication in cyber secirity
Interesting case of communication in cyber secirity
Business DevBrand & Positioning
3 LI filters I've used this month that have generated me 170K in pipeline
3 LI filters I've used this month that have generated me 170K in pipeline
Business Dev
Gong vs alternatives + positioning discussion
Gong vs alternatives + positioning discussion
AutomationSales
AI-powered workflow for prospecting. Help with research.
AI-powered workflow for prospecting. Help with research.
Business DevSales
How can CMOs build credibility and influence the board to adopt the new B2B playbook
How can CMOs build credibility and influence the board to adopt the new B2B playbook
Revenue & ROINurturing
Niche contact finders that are not overused
Niche contact finders that are not overused
Business DevLead Gen
Brand-building ads boost short-term sales, and now you can prove it
Brand-building ads boost short-term sales, and now you can prove it
Brand & PositioningLead Gen
21 SaaS sales tips I learned helping grow Gong from $200k to $7.2 billion valuation
21 SaaS sales tips I learned helping grow Gong from $200k to $7.2 billion valuation
Sales
Unit economics for product advertising
Unit economics for product advertising
AdTech fun
8 Resources for launching own startup
8 Resources for launching own startup
Revenue & ROI
Without PMF, a B2B tech company can't scale.
Without PMF, a B2B tech company can't scale.
Revenue & ROI
Consent mode = -50% of Google audiences to reach
Consent mode = -50% of Google audiences to reach
AdTech fun
Canva case - retaining a leaving customer in the app
Canva case - retaining a leaving customer in the app
News - New and returning customers in Meta reporting
News - New and returning customers in Meta reporting
AdTech fun
Report for MKT ROI. Influence on outbound, deals influence. targeting impact.
Report for MKT ROI. Influence on outbound, deals influence. targeting impact.
Revenue & ROI
Script - Product Analyzer Google Sheets Template
Script - Product Analyzer Google Sheets Template
AdTech fun
𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗟𝗶𝘀𝘁𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗣𝗺𝗮𝘅
𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗟𝗶𝘀𝘁𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗣𝗺𝗮𝘅
AdTech fun
PMax Script - deep dive into budget, product and categories
PMax Script - deep dive into budget, product and categories
AdTech fun
Social selling + evangelism philosophy boiled down into 2 mins
Social selling + evangelism philosophy boiled down into 2 mins
Business Dev
CMO at a B2B SaaS doing $1-10M ARR - 5 steps
CMO at a B2B SaaS doing $1-10M ARR - 5 steps
Revenue & ROIContent & EnablementBrand & Positioning
Partnerships for Go-to-market companies to consider
Partnerships for Go-to-market companies to consider
Partnerships
If you're running Facebook ads, turn this off right now.
If you're running Facebook ads, turn this off right now.
AdTech fun
What works and what doesn't work for user onboarding and feature adoption.
What works and what doesn't work for user onboarding and feature adoption.
PLGNurturing
Here are the tools I most often recommend to CMOs
Here are the tools I most often recommend to CMOs
Revenue & ROIBrand & PositioningAutomation
PMax Whisperer Script for Lead Gen
PMax Whisperer Script for Lead Gen
AdTech fun
Here are 11 aspects of the new B2B playbook
Here are 11 aspects of the new B2B playbook
Business DevBrand & PositioningLead Gen
Is usage-based pricing still the future of SaaS? ⤵
Is usage-based pricing still the future of SaaS? ⤵
PLGBrand & Positioning
Hubspot Custom Events to track product etc in customer contact or company
Hubspot Custom Events to track product etc in customer contact or company
Automation