Demand Generation Library

Pierre Herubel on LinkedIn: 21 B2B Marketing Tactics for 2024

SaaS metrics cheat sheet

Hubspot: 🏷️ Deal tags &💡Recommended enablement cards

Webflow Enterprise | Build & Scale Enterprise Websites

Stuart Balcombe on LinkedIn: Steal this 4-step playbook for multi-touch attribution reporting in… | 10 comments

5-steps to rewrite your Cold Email

Cold email openers ideas for the first line

Gal Aga on LinkedIn: As an executive buyer, I *never* review sales decks. Yet, 99% of AEs equip… | 61 comments

Arnaud Belinga 🧊🔨 on LinkedIn: 30 cold email softwares for different use cases | 42 comments

Useful Google Ads Scripts Scripts can help you automate tasks or alert users on for example performance changes.

How Calendly changed the sales process | Kyle Poyar posted on the topic | LinkedIn

Lukas Mehnert on LinkedIn: CAC VS CTLV #saas #bootstrapped #startups

Dimmo - Database of demos without talking to sales #tools

Copy review - highlight problem, capability, feature and benefit: #b2bmarketing #messaging #copywriting

Konstantinos Papadopoulos: Google Ads Profit Based Bidding Playbook | 57 comments

List of tools - Evgeny Kotelevskiy on LinkedIn: #digitalmarketing #marketing | 453 comments #tools

Emily Kramer on LinkedIn: What are some of your favorite lead magnets, templates, tools… | 92 comments

New: Product advertising on Reddit

Sales Naviator <> Hubspot update vs Hublead

Vishal Mehta on LinkedIn: 🌟 Now, Meta can help marketers measure traffic coming to their website…

Gabriel Jurčo on LinkedIn: CFO a CMO. CM metrics.

Community Development Representatives Could Be the Key to Hitting Your Sales Targets | Commsor

Google Marketing Solutions github

Niklas Buschner 🔮 on LinkedIn: #ecommerce #d2c #google #googleads #marketing

Hubdate - Native deal scoring in hubspot

8 pillars of Fullfunnel.io demand gen strategy.

The buyer told me to reach out in 90 days so I have a cal reminder in SFDC for day 89.

“Blurred line” between Sales & Marketing.

B2B marketing attribution: 9 things we learned from combining Outfunnel’s marketing and sales data -

MKT/SDR - an entreprise demandgen leader to follow

WHAT MEDIA DRIVES LONG-TERM SALES BEST?

MKT: driving leads vs driving revenue

ABM stack for different ABM maturity stages

2,042 B2B SaaS homepage screenshots

How to move from leadgen to full funnel abm

Is your brand stuck on the performance plateau?

How the F*ck | Join 6000+ SEO & Content Marketers

How SEO Helped Supermetrics Grow to $50m ARR

Pmax data visualiser - script

POAS tracking + Performance planner

Pmax - video has to max out results

Decision making in b2b factors

Old and new marketing and sales

Library of resources for product marketers

Frustrations of b2b buyers, stats.

MKT can't communicate value of touchpoints without conversion

Diminishing returns of ads when you don't focus on demand generation

Automating Amazon ads visibility

Main issues in every demand gen team

Tools to scrape online data

How to avoid spam when outbounding

B2B ads to inspire your own

Pool insights from LI to Looker

Levels of problem solving. Example from Loom

See meta placements with GA4

pmax script to analyze product performance

b2b saas scaling benchmark

Best pick for product marketing - peeps

Company posts vs employee's posts

Shopping campaign structure using priorities

Inspo: 25 brand landing pages

High ROAS doesn't mean high Profit

Zomby products - +15% revenue case

Proportion of metrics used to measure mkt effectiveness

Branded share of search

How to engage employees to promote on LI

Automatic MEDDIC completion from the call

Capmo reduced their Cost Per Acquisition by 50% using Dreamdata.

B2B SALES CHEAT SHEET

B2B REVENUE OPERATIONS CHEAT SHEET

Measure more conversions with conversion modeling

build a demand generation function at a B2B company in 10 steps.

CAC payback period - pic

TikTok launches Search Ads

Not popular b2b mkt tools

List of B2B marketing podcasts

Pitching ROI leads to worse results - Gong study

Book on cultures - how to adjust you communication when selling globally

Scaling growth team - case study

ABM tools cheatsheet

9 low CAC growth ideas

Hubspot: how to clean your contacts automatically

List of 125 b2b saas marketers to follow

List of multiple SaaS growth strategies inspiration

b2b startup metrics dive

During my first 9 months as an SDR, I created over $1.2m in qualified pipeline.

BizDev labs - BDR outsourcing

My SDR team replaced InMails with voice notes and saw their reply rate on LinkedIn increase by 7x.

Interesting discussion on DemandBase & 6sense

Focusing on internal priorities and pains in outbounding

Zoe: My first 6 months as an outbound BDR I generated $3.1MM in pipeline

The B Word - Episode 7: The Rise of the CMO in the Tech World | RSS.com

Marketing actual KPIs that aren't MQLs

Warmly - a give-only outbounding

5 lessons for growing a BD team

Clay: AI scripting for automating some of SDR work

Intent based outreach cheatsheet of tools

Interesting case of communication in cyber secirity

3 LI filters I've used this month that have generated me 170K in pipeline

Gong vs alternatives + positioning discussion

AI-powered workflow for prospecting. Help with research.

LinkedIn and Bing Ads connection

Slack for making sales

How can CMOs build credibility and influence the board to adopt the new B2B playbook

Niche contact finders that are not overused

Neverending mkt roi discussion

Has SaaS lost GTM fit

AI prompts for messaging

Brand-building ads boost short-term sales, and now you can prove it

21 SaaS sales tips I learned helping grow Gong from $200k to $7.2 billion valuation

Unit economics for product advertising

What's a "normal" burn rate for a startup?

8 Resources for launching own startup

Without PMF, a B2B tech company can't scale.

Consent mode = -50% of Google audiences to reach

Canva case - retaining a leaving customer in the app

News - New and returning customers in Meta reporting

Script - match type reporting check

Report for MKT ROI. Influence on outbound, deals influence. targeting impact.

Script - Product Analyzer Google Sheets Template

How to make Hubspot better for ABM

Cognism strategy to dominate SERP

𝗥𝗲𝗾𝘂𝗲𝘀𝘁 𝗣𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝗼𝗻 𝗟𝗶𝘀𝘁𝘀 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗣𝗺𝗮𝘅

PMax Script - deep dive into budget, product and categories

Ad Libraries links to every platform

Social selling + evangelism philosophy boiled down into 2 mins

CMO at a B2B SaaS doing $1-10M ARR - 5 steps

Partnerships for Go-to-market companies to consider

If you're running Facebook ads, turn this off right now.

What works and what doesn't work for user onboarding and feature adoption.

Here are the tools I most often recommend to CMOs

PMax Whisperer Script for Lead Gen

Here are 11 aspects of the new B2B playbook

Is usage-based pricing still the future of SaaS? ⤵

Hubspot Custom Events to track product etc in customer contact or company