Here are 9 low CAC growth ideas to acquire more users and customers 👇 1️⃣ Free Tools and Sidecar Products Build a simple, yet useful free tool or a sidecar product that will resonate with your ideal customers - Reply.io and Name2Email - Contrast and 3 tools for video 2️⃣ Build in Public Some entrepreneurs build their products in public (share product updates, company milestones, customer testimonials etc) - Enzo Avigo builds June.so - Andrew Gazdecki builds acquire.com 3️⃣ Template Library Simple yet effective way to solve a few problems at once: SEO-optimized pages at scale, user activation and brand awareness - Reply.io built a library of 100+ battle-tested email templates - Airtable's library to start a spreadsheet for a specific use-case 4️⃣ Branded Newsletters Branded newsletter written by industry experts is the next level to creato content. These newsletters typically are packed by valuable insights and forward-thinking ideas. - Keyplay has PeerSignal.org - Toplyne has top of the lyne 5️⃣ Programmatic SEO to create unique landing pages at scale - Zapier's X and Y integration pages - Canva's user-generated templates 6️⃣ Outbound as a part of growth teams. Build outbound growth engines that will rely on intent data to send highly-personalized emails at scale - Guillaume "𝑮" Cabane and Ramp - Edouard U. builds such team at Pigment 7️⃣ Comparison, Alternative to Pages Drive additional traffic to your website and steal customers from your competitors. - PandaDoc's alternative pages - folk's versus page 8️⃣ Powered By Watermarks Allow users to use your product for free, but ask for something in return. - Pitch is free, but when you download a presentation, it has a pitch logo on every page - Calendly is free, but everyone sees their logo on your calendar page 9️⃣ Build Media Company Level up your content strategy to educate, entertain, and edutain your audience. Once they are ready to purchase software in your category, they are more likely to choose your product. - HockeyStack (YC S23) builds the flow - Patrick Campbell builds Paddle Studios - - - - - - - - - - - - - - - We've already implemented some of these ideas here at Reply (free tools, SEO pages, template libraries, built-in public), and they have already helped us increase website traffic and acquire new users. I hope this list will help you find inspiration for your teams 🖖
low CAC growth ideas
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