Myth: You need expensive ABM tools to do ABM. Reality: You can get started with some of the sales and marketing tools in your existing tech stack. I will show you how. πππ«π'π¬ π¦π² πππ ππ¨π¨π₯π¬ ππ‘πππ ππ‘πππ. βΆοΈIn the center column, we have the ABM-specific tool. βΆοΈIn the right column, a general marketing tool that you can harness for ABM purposes. The must-havesβ β A solid ABM strategy β The nitty gritty of those tools. Know the specific ABM features or how to integrate different complementary tools for ABM purposes. β Apply ABM concepts and philosophy β Alignment between all customer-facing departments and internal buy-in. ππ‘ππ'π¬ π¦π’π¬π¬π’π§π π’π§ ππ‘π’π¬ πππ ππ‘πππ ππ‘πππ? Are any ABM tools combo you use together? I'll include it in V2.
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