#productmarketing here's my best from Linkedin: Robert Kaminski 🎯 proposed to use this matrix of use case and persona for building product messaging. I find this exercise so critical. I’ve seen early startups with a lot of benefits and features, but if they have many personas, they don’t know which ones matter to whom when talking to different people. https://lnkd.in/ejyJt52N Fred Melanson shared this super useful messaging checklist https://lnkd.in/eN2GXwMj Yi Lin Pei shared her 10 career lessons. I cannot even pick one to highlight... all resonate with me https://lnkd.in/eqWdFXQt George Avetisov launched a beta of an AI-based tool to track competitors 1up ai (the url is 1up dot ai) Brendan Hufford invites marketers to join his marketing community https://lnkd.in/ewu2ka_7 Anthony Pierri 🎸 is telling you your website sucks https://lnkd.in/egWhWiMn Henry Wang made this free Product Marketing quiz to test yourself. I got 8 of 10… it could be worse :) https://lnkd.in/ei3-Bu3g I 🍒 -pick the most useful 🎙podcasts, 🗞 news, 📰 articles and 📚 books – things you shouldn’t miss as a product marketer: 💌 Sign up to #ProductMarketingNewsletter 💌 (link in my bio and profile)
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Product marketing is about dumbing things down to bare bones
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