If your organic social strategy is only being carried out from your brand profile, you’re missing out big time. People would rather follow people than brands. That doesn’t mean your brand profile account shouldn’t post content - it definitely should. But treat it as a first step of putting content in the community. Get your team involved to distribute it. At Refine Labs we’ve seen this strategy play out well with ourselves and every company we’ve worked with that executes on it. Here’s how we’ve done it and some of the data to back up why: https://lnkd.in/grJdUTzv
Personal LinkedIn Profiles Outperform Company Pages with 5x More Engagement refinelabs.com
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