Still not convinced about how B2B buyers make buying decisions? A recent Bain & Co survey of 1000+ B2B buyers confirmed this: → 90% of B2B buyers buy from a vendor they know before doing any research. → Previous experience with a vendor matters a lot. → Buyers rely on their peer recommendations. → Vendor websites can strongly influence the search. Here's how you should translate this into your marketing strategy: → Invest in demand creation and brand marketing along with your short-term strategies. → Put your buyers first from the first touch with your brand to the moment they become loyal customers. → Amplify word of mouth. → Optimize your website for capturing demand. No matter your stage of growth, following this strategy will put you ahead of 99% of companies. #b2bmarketing #gotomarket #customercentric #demandgen #brandmarketing
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