High ROAS does not always equal high profit -- don't scale the wrong products (see image for real data): My 'heroes' campaign got a 74% higher ROAS... But a 43% lower POAS (= Profit on Ad Spend). Google will push the products that are most likely to get conversions and revenue. The problem: these metrics don’t tell you anything about your profitability. The solution: implement profit tracking. Want to optimize your campaigns for more profit, not just conversions and revenue? Here's a full guide on how to get started: https://lnkd.in/ereiKYpt
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