In cold email: Deliverability = Your engine Mess up with it, your sales will suffer
Helping Coaches & Founders Reach 10,000 Leads a Day Through Cold Email and Linkedin Outreach While Creating 1M JOBS for the Filipinos 👈
Deliverability is the first key to a successful cold email outreach. Love everything about this post but I switched from Lemlist to Instantly because it allowed me to help my clients scale their outreach to 1000+ emails a day for $97 instead of $1770.
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1y
Margherita Muccioli FYI 🤠
Scaling tech founder brands & VCs on LinkedIn
1y
Cold emails should be targeted to the right person (persona) at the right organization. When done right, this will lead to higher open and response rates.
'Hands-on’ GTM Advisor || I help SaaS founders build & execute their Go-to-market and go from €0 to €1 million ARR with less trial & error || Join 3000+ SaaS founders & get my free SaaS growth tactics in your inbox👇
1y
Gold as always 🙌😊
🚀Helping Chinese Sales Directors and Their Teams Get International Customers by Improving English Skills for Sales and Marketing.
1y
Great use of Chat GPT here Arnaud Renoux - excellent list. 👍
Custom analytic solutions empowered by AI
1y
Very useful, as usually. Thanks a lot.
Avoid being Overlooked. I turn YOU into a Brand that 10x your Credibility and 2x your Earnings | Personal Branding Coach | LinkedIn Organic Growth Strategist | Lover of all things Digital + Marketing
1y
Messing up with deliverability is like messing up with your transmission.
UX Designer | Learning in Public | Designing experiences for Digital Twin and IOT
1y
Deliverability is 50% of the battle. If you nail this, half the battle is done.
Helping Businesses Scale with High-Performing Google Ads Campaigns and Strategies
1y
Goldmine, I am going to save this post. Thanks for sharing
Head of Customer Success: Driving Growth and Retention through Exceptional Customer Experience
1y
Great list!
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
The dream 7 step sales cycle (Your CRM vs Reality) 👇 7 steps sales cycle in your CRM: - Stage 1: Discovery Call - Stage 2: Demo - Stage 3: Qualified Opportunity, Evaluation - Stage 4: Scoping and Deep Dive - Stage 5: Proposal - Stage 6: Negotiation - Stage 7: Contract Approval --- 27 steps sales cycle in real life: - Stage 1: Intro. - Stage 2: 1st Call. - Stage 3: 1st Demo. - Stage 4: Send follow-up email. - Stage 5: 2nd Demo. - Stage 6: Prospect goes on holiday. - Stage 7: Attempt multi-thread. - Stage 8: Get no response & wait for prospect to return. - Stage 9: Catch-up call. - Stage 10: Follow-up email - Stage 11: Wait for internal buy-in. - Stage 12: Refresher demo. - Stage 13: Build business cases. - Stage 14: Wait for response from business case - Stage 15: Find out competitors being evaluated. - Stage 16: Wait for a response. - Stage 17: Convince yourself the deal is - dead (Put it as closed lost on Hubspot 😂) - Stage 18: Catch up with prospect. - Stage 19: Get told: “This is going to the CEO” - Stage 20: Wait for the CEO's confirmation. - Stage 21: Negotiate pricing. - Stage 22: Send INFOSEC documents. - Stage 23: Have 2nd negotiation call with the CFO - Stage 24: Get on a call and battle with the IT team. - Stage 25: Get on a call and battle with the legal team. - Stage 26: Wait for three weeks. - Stage 27: Signed contract - - - You’re a perfectly normal salesperson if your sales cycle looks like Number 2. People are complex + Buying decisions are complex = Sales is a complex field
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
31 lessons I learned in 10 years in sales I wish school taught me (master in < 7 min) 👇 1. Embrace rejection, you'll hear "no" way more times than "yes". 2. Appearances matter, take care of yourself physically and mentally. 3. Your purpose is to help your prospects make the best decision possible. 4. To become more confident, gather evidence of your success. 5. Amazing testimonials will close more sales than you ever will. 6. Embrace pauses, they're powerful. Don't fear them. 7. Be enthusiastic and energetic. No one likes boring and flat people. 8. Once you get momentum going, don't stop. 9. If you assume objections, your prospect will definitely make them real. 10. You should be in control of the conversation at all times. 11. Listen way more than you speak. 12. To get the right answers, ask the right questions. 13. Be competent. 14. If they say that they need to think about it, don't just say "ok". 15. Always schedule your follow-up in a precise and timely manner. 16. Follow-up is boring and tedious, but vital if you want to make more money. 17. Don't work with clients that are not a good fit for you. 18. Don't sell products or services that you don't believe in. 19. Never end a call without having a clear picture of what the next steps are for both you and your prospect. 20. Get mentors. You don't know what you don't know. 21. Prevent objections. Don’t wait for them. 22. Record your sales calls and watch them at a later stage. You'll improve a lot. 23. Needy people struggle to close deals. 24. Learn constantly 25. If no one ever objects to your pricing, you're not charging enough. 26. You can't sell anything to anyone. That only happens in movies. 27. Don't interrupt or talk over your prospect. 28. Delete "ifs" and "maybes" from your vocabulary. Always assume that you already closed the sale. 29. Acknowledge your prospect's concerns. Be emphatic. 30. Your prospect is not your friend. Stay professional. 31. You sell with emotions, not logic. Push their pain points and amplify their desires. - - - Sales is a game. Game has rules. Want to be better at sales? Follow the rules
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
2 weeks ago, The Scalelab started working with Netcetera 's sales team on it's APAC expansion. (5 steps we're following) 👇
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
7 effortless steps to get your prospects’ valid emails/mobile numbers (in under 60 sec) 👇
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
4 days ago, I turned 32. If I could talk to my 22 years old self, 9 things I'd say 👇 > 1. Trust your gut feeling: My gut feeling never betrayed me. Every time I dismissed it, I regretted it. My gut feeling is my compass, I don’t ignore it. - - > 2. Be closer to your love ones In my 20s, I was naive. I didn’t realise my parents and grand parents will be gone at some point. Even if I live in Singapore, and they live in France Now, I call them 2 times/week Visit them 1-2 / year During those moments I try to accept them the way they are. No confrontations - - > 3. I can’t control everything I used to stress for things I had 0 influence over. I learned that’s useless It was a long and painful learning. - - > 4. Work first. Pleasure second I dedicated my 20s to learn as much as possible. I sometimes put myself in very uncomfortable situation. I don’t regret it. Those learnings and hard work did teach me so much. I'm glad I didn't screw up too much on this one! - - > 5. A handful of people care about you. I used to worry about what people could think about me. (mainly at school) Now, I understand that only my parents/grand-parents, my wife and a few close friends care about what I do. I do me. period. - - > 6. Life is not a walk in the park, I did a quite a few things well. I was wrong a lot too. I try to chill about my mistakes. Use them as learnings to move forward. - - > 7. Be careful from whom you take advices People talks a lot (too much) Most older people give advice about things they haven’t experienced. I learnt how to take advices from people who did what I wanted to achieve. I ignore the rest. - - > 8. Shape yourself Shape yourself mentally and physically Learn from others as much as you can Work out, take care of yourself, be healthy Your body is the only machine you can fully control Respect it if you don’t want to lose that control over time Maximise for energy and well-being - - > 9. There’s no right or wrong Question everything Most people have a view on everything Listen to their views But, don’t be naive. Question things Otherwise you will end up following the herd - - PS: That’s a wrap up of 9 things I was thinking about when taking my coffee at 7 am on my balcony on the 2nd of April. (birthday 🍰)
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
The Head of Sales of a B2B tech company (APAC) asked how to get ~15 leads/month with cold emails (5 steps we’ll follow) 👇
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
It took me 11 years to launch my 1st company 👇 I come from a small town (<10k people) in Brittany (France). Being an entrepreneur there is not a thing. It was more: - Go to school - Then university (maybe) - Find a job that pays your bills - And don’t move. I’m the opposite of that. As a teenager, when the time of: “Finding what you gonna study” comes, I found the choices very limited. 13 years ago 1- Becoming a doctor or a lawyer were the top jobs. You’ll be useful to society, make good money and your parents proud 2- Becoming a trader in a bank was judged as “evil”. People were envious of the guys who assumed that choice 3- Entrepreneur = jobless 4- All the rest to me was: You study {topic} for {X} years. You become assistant {whatever} post-Uni. You’ll make {Y}k / year I felt lost. At 16-17, I told my mom: “I can’t project myself in any of these, is it normal?” I was not inspired by my environment: Youtube/Google saved me. I aroused my curiosity and cultivated my ambition It helped me figure out what I didn’t want. For most, I was a rebel hating conformism. I didn’t see it that way. I wanted freedom more than everything. After sharing this to my mom, she said: ”No rush. Learn about yourself. Find 1-2 things that you’re naturally good at and expand on these.” It became quite clear. At a young age: - Engaging in conversations with people I didn’t know was easy. - Selling was my game. I sold everything (bikes, clothes, video games, cigarettes, etc...) - I was a connector. As I was selling things, people started to know my name. I made “friends” in all the high schools in Rennes Going to business school after high school was a smart choice for me. It opened my eyes. It shaped me. I met some people with similar dreams than me. I traveled (UK, China, USA) and learned about the world I understood it’s not because you are born and grew up in an environment (imposed on you) that you can’t explore and choose a new environment that suits you better. After studying business for 5 years and working for 2 years in an investment bank. I randomly ended up in Singapore at 24 y.o. There, I discovered a business city that’s moving fast with the proximity of a village. 7 years ago, I told an ex-colleague that I wanted to become an entrepreneur. He said: “Don’t do it now. You don’t know much. Perfect your Sales. Once you get that confidence. Give it a shot” He was right. I was a wantrepreneur from the age of 16 to 27. At 27 years old, I launched The Scalelab with Youssef El Kaddioui At 31 years old now, I realize how much launching your own business can teach you about: - Yourself - Life - What’s important (and what’s not). Steve Jobs was right: “You can only connect the dots looking backward”
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
13 Criteria to send terrific cold emails in Q2 2024 (follow the blueprint) 👇 1. 1-3 word subject line 2. 5th grade language 3. Start a conversation 4. Demonstrate your prospect 5. A 1st line about an observation that stipulate the reason you reached out (Sales-intent based / Icebreaker) 6. Clearly explain “What’s in it” for your prospect 7. Transparent “Why You?” 8. 50-75 word max (jargon-free please) 9. Format is appealing to your prospect’s eyes 10. It generates emotions 11. Could be read and understood in 10-15 sec 12. Social proof (not 100% necessary in the 1st cold email) 13. Soft Call-to-Action (Don’t push for a meeting too early) It’s not rocket science. Follow the blueprint. Stand out from your competitors
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
3 cold email framework to stand out from your prospects crowded inbox (+5% interested rate in April) 👇
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Get 2-5 warm leads/week for B2B Sales/Marketing directors (> 1M Rev/year) using sales intents in cold emailing and cold calling.
Last week, The Scalelab started working with Trustana's (seeded by Temasek) sales team on it's APAC expansion (11 steps we followed) 👇
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