"You'll have 10x the reach as an individual than as your company page on LinkedIn." - zoë hartsfield 🌊 This episode of Marketing Together Podcast with zoë hartsfield 🌊 and Logan Lyles was so good! Zoe shared tips on how to encourage your employees to post on LinkedIn to grow your company's reach. She said: 1️⃣ Create templates for every employee, but ask them to customize a few variables and upload a photo 2️⃣ Once a template is used, cross it out so it doesn't get used again 3️⃣ Send out calendar invites so employees know when to post 4️⃣ Drop links on each other's posts 5️⃣ Compensate employees who post with SPIFFs like cash, coffee, or gift cards 6️⃣ Finally – make it easy and fun for employees to post #marketing #linkedin #contentmarketing