20% of your contact list goes bad every year. But, if you use HubSpot Market Hub, you are probably still paying for those additional contacts. Here's how you cut your costs (and improve your email metrics in the process): This simple workflow looks at a few metrics to gauge whether or not a contact should be considered a "marketing contact." In HubSpot, you only pay for marketing contacts. You can still have non-marketing contacts in your database; you just can't send them emails. By maintaining a clean list of marketing contacts, you will: 🤑 Pay less for HubSpot Say you have 20,000 contacts in HubSpot. Generously, let's assume 20% of them have outdated emails, 10% are disengaged, 7% are straight-up spam traps, and 3% have unsubscribed. That means you are paying for 8,000 contacts you don't need! With Marketing Hub Pro, you are spending $225/mo for each additional 5,000 marketing contacts (over the 2,000 that come included). If you marked all of them as non-marketing contacts, you could reduce your spend from $10,800/yr to $5,400/yr. 📈 Improve your email metrics In the example above, you are sending emails to a list where 40% of them are definitely not going to open it. That not only impacts your open and click rates, but it can also affect your deliverability. Deliverability determines how often your email ends up in spam folders. And if your deliverability is bad enough, HubSpot can remove your ability to send emails through the platform. By only sending emails to contacts that you feel confident are real and ready to be marketed to, you'll start to see improvements in your metrics. #emailmarketing #deliverability #hubspottipsandtricks #marketingops
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