How do you find the perfect sweet spot to maximize nett profit with Google Ads? Well, it’s extremely hard. Luckily, Bob Meijer is a genius. He figured out a way to calculate the optimal POAS target. (POAS = Profit On Ad Spend, in case you didn't know. In a lot of cases it's actually better than ROAS) If you know your optimal POAS target, you ensure you always scale for max nett profit. So how do you determine your optimal target? You can easily do it with the Performance Planner - you just have to know how. It's too much to type out here, so we created a step-by-step guide you can use right away. Grab it here for free: https://lnkd.in/e7vbdGYX
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