21 B2B Marketing Tactics for 2024: - Start a content strategy 🟢 - Run outbound targeted campaigns 🔵 - Launch paid ads to capture demand 🟡 - Build network effects marketing programs 🔴 So many options but limited resources. You need to allocate resources wisely based on: - Team's time → how many hours available per week? - Marketing Budget → how much can you spend? - Skills → what can your team do and can't do ? But it's not always easy to choose from all the tactics available. - Which one should you try or not? - Is it the right tactic for you? - What to prioritize? Here are some guidelines for your decision: 1. Choosing the right tactics should always start from your audience: - Study WHY they buy → Know what message to say - Research HOW they buy → Know where to say it Research → Strategy → Plan → Execute 2. But let's face it - it's also about practical resources: - Your Budget → How much can you spend on marketing? - Time to get Results → How long can you keep until ROI? I've designed a quadrant graph (enclosed) to help you for this. You should diversify your tactics for 2 types of results: → Fast results (quadrant 1 & 2 in the graph) → Long term results (quadrant 3 & 4 in the graph) *** Note on the graph: - It's a relative ranking, not an absolute ranking. - Fast results can also bring long-term results. - Items are positioned based on my analyses. - Investment includes marketing budget and team. *** Follow me Pierre Herubel for daily marketing tips and receive my marketing guides here: https://bit.ly/4cjYsJo
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