POAS tracking + Performance Planner = ๐ฅ
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๐ E-com | Google Ads Expert โ Management - Auditing - Consultancy
Cool Bob! Will you also include this calculation and how-to in your next edition of your newsletter? Like me, I think there are many who are curious to know how you guys approach this. Keep up the good work
Scale companies with Google Ads | Top 50 PPC Expert
1y
Custom made?
CMO @ Event Tickets Center | Prev. Googler (if you care about that sort of thing)
1y
This is awesome Bob Meijer. Curious how youโre landing on the CVR estimates as thatโs such a big factor here. Are you bumping them up in line with ROAS? Also, how can one subscribe to your newsletter?
Loadingโฆ Paid Search Specialist
1y
Share? ๐
Great stuff, which CVR settings (forecasted, historical, custom, etc) do you mainly use and what do you think about the accuracy of the performance planner?
Freelance Online Marketing Specialist | SEA, Display, YouTube
1y
Great for hypotheses! I've held several ROAS experiments for profit maximization. Around half of the experiments, all based on the same performance planner data as above, failed. Keep testing. ๐งช
tech founder in e-commerce | partner for m19.com - MerchantSpring.io - AdScale.com | AI + BI + API tools for e-commerce | Better margins + less time | For marketplaces, Amazon, Google/Meta
1y
Solid! Now add the CLV ๐ค
Web Marketer, GTM Website Tracking Expert & Web Data Analyst, Developer presso Fattoria Creativa
1y
Interested
CEO at Profitmetrics.io | Help Agencies and E-Com stores Optimize with POASยฉ in Google Ads and Meta ๐
1y
Bob Meijer so cool๐
Paid Search Still Works๐ Growing e-commerce & lead generation brands through Paid Search, Creative & CRO.
1y
This is awesome, thank you for sharing Bob Meijer
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I help Google Ads specialists to excel in their careers | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐, ๐ฐ๐ผ๐ฎ๐ฐ๐ต & ๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฟ
My desk has been covered with confetti since yesterday, because ... I made it to this year's TOP 50 MOST INFLUENTIAL PPC EXPERTS! ๐ฅณ๐ I still can't believe I made it to this list. Thank you all for voting and props to Wijnand of TrueClicks for pulling this off. Great to see my partner in crime, Miles McNair, reaching for the top as well. PPC Mastery to the top ๐. Congrats to all the other specialists, such as Kirk Williams, Ed Leake, Mike Ryan, Amalia Fowler, Nils Rooijmans, Mike Rhodes ๐ก, Lars Maat, Adriaan Dekker, Thomas Eccel, Boris Beceric โ , and more. You all deserved it ๐! I hope to see even more familiar faces next year. Want to see the full list of Most Influential PPC Experts? Head to www.ppcsurvey.com. PS. I'm taking the rest of the day off to clean up all the confetti ๐.
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I help Google Ads specialists to excel in their careers | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐, ๐ฐ๐ผ๐ฎ๐ฐ๐ต & ๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฟ
In the last few weeks, I've built an extensive Shopping Feed Blueprint, consisting of more than 150+ pages, covering all high-impact product feed attributes, including: - When to use the attribute? - What does the attribute do, and why should it be used? - What are the absolute do's and don'ts? - Real-world examples (Good ๐ vs. Bad ๐). I also made sure to create short, helpful videos around each attribute for anyone who doesn't like to read ๐. After creating 70 videos about every attribute, it's about time to recharge my voice during the weekend. Next week, I'm going to continue covering Feed Management (tools), Google Merchant Center (Classic+Next) best practices, and Shopping/pMax (PLA-only) campaign structures. The Shopping Mastery course is going to be a banger ๐ฅ.
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I help Google Ads specialists to excel in their careers | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐, ๐ฐ๐ผ๐ฎ๐ฐ๐ต & ๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฟ
The Shopping Mastery course is finally coming together and will soon be available in The PPC Hub. Like always, the course turned out to be way bigger and more time-consuming than initially expected. But that's ok. A+ quality or nothing ๐.
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I help Google Ads specialists to excel in their careers | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐, ๐ฐ๐ผ๐ฎ๐ฐ๐ต & ๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฟ
The bell curve meme also applies to Google Ads specialists ๐
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I help Google Ads specialists to excel in their careers | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐, ๐ฐ๐ผ๐ฎ๐ฐ๐ต & ๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฟ
Have you ever wondered why your sale badges aren't showing in your PLAs (within EU target countries)? ๐ Google recently changed its sale badge eligibility requirements and removed the following requirements: "- ๐๐ฉ๐ฆ ๐ฃ๐ข๐ด๐ฆ ๐ฑ๐ณ๐ช๐ค๐ฆ, ๐ฐ๐ณ ๐ข ๐ฉ๐ช๐จ๐ฉ๐ฆ๐ณ ๐ฑ๐ณ๐ช๐ค๐ฆ, ๐ฎ๐ถ๐ด๐ต ๐ฉ๐ข๐ท๐ฆ ๐ฃ๐ฆ๐ฆ๐ฏ ๐ค๐ฉ๐ข๐ณ๐จ๐ฆ๐ฅ ๐ง๐ฐ๐ณ ๐ข ๐ฑ๐ฆ๐ณ๐ช๐ฐ๐ฅ ๐ฐ๐ง 30 ๐ฅ๐ข๐บ๐ด (๐ช๐ต ๐ฅ๐ฐ๐ฆ๐ด๐ฏ'๐ต ๐ฏ๐ฆ๐ฆ๐ฅ ๐ต๐ฐ ๐ฃ๐ฆ ๐ค๐ฐ๐ฏ๐ด๐ฆ๐ค๐ถ๐ต๐ช๐ท๐ฆ) ๐ช๐ฏ ๐ต๐ฉ๐ฆ ๐ฑ๐ข๐ด๐ต 200 ๐ฅ๐ข๐บ๐ด." Now, these are the only requirements left: - The base price must be valid. - The sale price must be lower than the base price. - The discount on the sale must be greater than 5% and less than 90%. - For local inventory ads, the base price must be provided in the primary feed and must match the store price in the inventory feed. Weirdly enough, often, when you're eligible based on the requirements above, sales badges are still not showing. And nothing can be found about the # of days anymore. Then the following came to mind: Could new EU consumer laws probably have something to do with this? Not many retailers know about this, even though it's been around for a while: " ๐๐ผ๐ฟ ๐ฒ๐๐ฒ๐ฟ๐ ๐ฝ๐ฟ๐ถ๐ฐ๐ฒ ๐ฟ๐ฒ๐ฑ๐๐ฐ๐๐ถ๐ผ๐ป ๐ฐ๐น๐ฎ๐ถ๐บ, ๐๐ฒ๐น๐น๐ฒ๐ฟ๐ ๐บ๐๐๐ ๐๐ฎ๐ธ๐ฒ ๐ฎ๐ ๐ฟ๐ฒ๐ณ๐ฒ๐ฟ๐ฒ๐ป๐ฐ๐ฒ ๐๐ต๐ฒ ๐น๐ผ๐๐ฒ๐๐ ๐ฝ๐ฟ๐ถ๐ฐ๐ฒ ๐๐ถ๐๐ต๐ถ๐ป ๐ฎ๐ ๐น๐ฒ๐ฎ๐๐ ๐๐ต๐ฒ ๐น๐ฎ๐๐ ๐ฏ๐ฌ ๐ฑ๐ฎ๐๐ ". I think when retailers donโt comply with these (new) EU-specific rules, Google wonโt show your sale badge and will show your sale price as your regular price - without any sale badges. After all, they have to abide by the EU law. However, I could be completely wrong, and this could be labeled as misinformation, but this is the only explanation I can think of. RIP sale badges? P.S. I tried fooling the system (grey hat ๐คซ), but I couldn't do so (so far). P.P.S. You can check the old requirements in the Wayback Machine ๐ค: https://lnkd.in/eJza-qPJ You can find the EU consumer law updates over here: https://lnkd.in/e_8BcFsQ
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I help Google Ads specialists to excel in their careers | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐, ๐ฐ๐ผ๐ฎ๐ฐ๐ต & ๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฟ
"You're the marketer. AI is the enabler". The best quote from Google's Think 2024 event in Amsterdam. The event was packed with exciting keynotes about * ๐ฅ drumrolls, please * AI. The core takeaway was that weโre (once again) at an inflection point - like the invention of the Internet, which resulted in the information age. Things will only accelerate from here, and we should be ready to re-invent ourselves multiple times in the upcoming decade. With all the upcoming developments, AI will enable us to go much faster and be better marketers. In addition to the (generic) keynotes about AI, there was room for several deep dives. I really liked the presentation about Behavior Science, where Google shared some interesting facts about the customer's journey from trigger to purchase (retail-focused) and the areas we can influence as online marketers. Because not everything comes down to price. Lastly, Matz from Google, shared some upcoming features to look out for in Performance Max as well. Think about the launch of generative AI inside of pMax (EMEA region), Performance Shifts analyzer, re-engagement goal allowing to win back lapsed customers, and more. Exciting times!
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I help Google Ads specialists to excel in their careers | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐, ๐ฐ๐ผ๐ฎ๐ฐ๐ต & ๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฟ
I've been using standard color values for all my ๐ฐ๐ผ๐น๐ผ๐ฟ attributes to date, as this has always been the best practice. Interestingly enough, Google recommends submitting your color as is - even when it is unique, such as "Mango Explosion" or "Nightfall" and adding a more standard color name, like "Orange" or "Black" to your title. * Press "X" to doubt * I feel like submitting standard colors will result in way better matches as users generally search for standard colors. By submitting standard colors, I think Google can match your product to the correct color filter in the Shopping tab. For example: โ mango explosion (lol) โ orange โ lavender โ purple โ khaki โ brown I'm speculating here and could be very wrong, but it feels counterintuitive. What do you think about this? Has anybody experimented with it? Source: https://lnkd.in/gN33cZai
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I help Google Ads specialists to excel in their careers | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐, ๐ฐ๐ผ๐ฎ๐ฐ๐ต & ๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฟ
I don't understand why Google shows different ๐๐ป๐ถ๐_๐ฝ๐ฟ๐ถ๐ฐ๐ถ๐ป๐ด_๐ฏ๐ฎ๐๐ฒ_๐บ๐ฒ๐ฎ๐๐๐ฟ๐ฒ denominator values in their PLAs instead of converting them to one value widely used in a specific vertical. Just look at the item prices including the denomiators below. This doesn't make it easier for Google users to compare the prices at all. Sometimes it actually makes it more complicated. Google could also require advertisers to submit one specific value per unit type (e.g. weight/volume/length) per vertical when possible. Think of using 100 ml for perfumes and 1 l for beverages.
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I help Google Ads specialists to excel in their careers | ๐๐ผ๐ผ๐ด๐น๐ฒ ๐๐ฑ๐ ๐๐ฝ๐ฒ๐ฐ๐ถ๐ฎ๐น๐ถ๐๐, ๐ฐ๐ผ๐ฎ๐ฐ๐ต & ๐๐ฟ๐ฎ๐ถ๐ป๐ฒ๐ฟ
That moment when you pronounce "European Union" as "European Onion" 3 times in a live workshop in front of 300+ attendees... ๐๐คฆ๐ผ
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