Every marketer deep down knows that they don’t just contribute to inbound revenue; their activities also influence outbound. But whenever their success is measured, boards and CFOs mostly look at one of these three things: – What’s the spend and total leads generated (medieval) – What’s the spend:inbound pipeline ROI – What’s the spend:inbound revenue ROI Because there has been no simple way to prove the marketing influence on outbound sales at scale. So in the latest Labs report, we uncovered the marketing influence on outbound deals and the state of outbound. TLDR -64% of the pipeline comes from outbound deals. -27% of outbound deals are influenced by Linkedin. -Linkedin-influenced outbound deals have a 26% higher conversion rate. -Targeting open deals shortens the deal cycle by 6 days. Link is in the comments. Methodology is explained in the report 😋
To view or add a comment, sign in
No alternative text description for this image