🐣 Here's a guide on how to uncover valuable insights about Meta Ads Placements in Google Analytics 4. --- Hi 👋 I’m Bram. I share updates about Facebook Ads and all things digital marketing. Follow for more 🔥 #facebookads #googleanalytics #digitalmarketing #ga4
Digital Marketing Coördinator bij Royal Crown BV
4mo
Bram Van der Hallen, where do we have to put the meta_placement tag with the updated version of GA4 config (Google-Tag instead)?
Paid Media Analyst - SEM - PPC & Social Ads
11mo
Thanks for sharing, Bram Van der Hallen . I am testing source={{placement}} and medium=paid_social in some accounts and data seems to be correctly grouped under Paid Social in the default channel grouping. Has anyone tried this?
Graduate Student at National College of Ireland | MSc in Data Analytics | Data Analysis Enthusiast |
11mo
Hey Bram Van der Hallen We tried all the steps which you gave us but the data isn't appearing on GA4, can you help us out on this, if we are missing something or any steps you didn't mention mistake which we need to follow. Thanks
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PPC freelancer scaling D2C, SAAS & B2C | Google, Bing, Meta ads
11mo
This is super useful! Tried it out but I'm stuck at creating an overview report, my cards don't seem to be appearing somehow. Do you know why that could be happening?
HubSpot Partner and problem-solver. 10 feet deep into SEO, marketing automation and prompting the boring daily stuff away. Talk data to me.
12mo
This is arguably the most useful thing I've seen in LinkedIn this year, thanks!
Traffic manager | Growth and Data-Driven digital marketing
1y
i m not the only one who uses facebook cpc for source/medium of facebook ads ! here the trackign template i use : {lpurl}?utm_source=facebook&utm_medium=ads&utm_campaign={{campaign.name}}&utm_content={{adset.name}}&utm_term={{ad.name}}&utm_placement={{placement}}
Digital Marketing Director | CTO at Prep Zone Academy™
1y
Thank you for such an amazing tutorial. I gotta admit I'm still quite bad at GA4. BTW, do you have any suggestion for setting this up without GTM? I'm thinking of implementing this for a few clients who are using Shopify, but only Shopify Plus allows for GTM integration.
Founder @ Slicky Media | Drive Growth with Marketing Technology & Providing Flexible Solutions for Businesses
12mo
really amazing posts and knowledgeable information. I've had the chance to learn so much through these amazing posts and conversations. It has certainly helped me in tracking data and optimizing campaigns.
Freelance B2B,B2C Tech Writer |WordPress Designer| WordPress |SEO | On-Page SEO| Link Building|Off-Page SEO |TECHNICAL SEO| Ico Whitepaper | SAAS|Cybersecurity |SEOAudit| Sales Copy|Copywriting
11mo
I will try to put it to practice and make good use of the ads.
Digital Marketing Strategists | SEO | Social Media Marketing | PPC | Email Marketing
12mo
Great guide, Thanks for sharing your insights on how to uncover valuable data through Google Analytics 4
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
Facebook Ads TIP 💡 When comparing results for Retargeting vs. Broad audiences, remember to analyze results for different attribution settings. In this simplified example, the standard 7-day click or 1-day view attribution report shows the lowest cost per result coming from the Retargeting audience. At € 1,94 it generates a lower cost compared to the Advantage+ audience cost of € 3,28 per result. Now compare that same metric for a '1-day click' attribution. It now shows that Advantage+ audience is generating a lower cost per result at € 5,46, compared to a cost of € 7,32 per result for the Retargeting audience. The 1-day view attribution can be tricky if you don't get into these kinds of details when analyzing performance. Retargeting audiences typically blow up results when viewing results containing the 1-day view attribution. Be aware of this before making changes to ad setups and strategies. --- ♻ Repost if you find this post valuable ♻ --- 👋 Are you a digital marketer? Then you should visit my profile and hit follow to stay updated on all new features and insights. #facebookads #digitalmarketing #digitaladvertising
Advantage+ audience vs. retargeting results for attribution windows
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
NEW 🚀 Facebook Ads Updates: ⏰ You can now include a website link when creating a Reminder Ad. When you enable website links for reminder ads, you can add a secondary call to action that opens your website URL after a user sets a reminder. This is a great addition to the current ‘Set Reminder’ CTA. 🔔 Meta is introducing the ability to opt into receiving notifications on Messenger about your ad or ad account. When you opt in, you may receive different types of notifications related to ads in Messenger. 🖼️ The ad preview that shows when creating your ad will now also show creative variations with Advantage+ creative optimizations applied. You can hover over each optimization to learn more or to customize your selection. This update makes it easier for advertisers to see what's being applied and to make changes if needed. You can also still go to 'Advanced Preview' to see more details. 🎞️ Advertisers in the US and Canada may soon see additional ad previews in Meta Ads Manager. This is because Meta is introducing a new fullscreen video player for video content and ads on Facebook. --- ♻ Repost if you find this post valuable ♻ --- 👋 Are you a digital marketer? Then you should visit my profile and hit Follow to stay updated on all new features and insights. #facebookads #digitalmarketing #digitaladvertising
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
#23 in the ‘TOP 50 Most Influential PPC Experts’ worldwide 👀 What a year it has been already and what a great recognition. 🙏 This is the result of sharing all I know about running ads with the community for more than 7 years already. Getting featured in expert lists and creator rankings confirms how you can grow your expertise and network by supporting your peers. Share all you know and give more than you take. Imagine the wealth of wisdom if all professionals started actively sharing their expertise with others. 👀 --- Here are some of my favorite experts to follow: Miles McNair Andrew Lolk Greg Finn Amalia Fowler Lars Maat Gianpaolo Lorusso Thomas Eccel Head over to PPCsurvey[.]com to see the full list and report. #ppc #digitalmarketing #ppcsurvey
TOP 50 PPC experts 2024
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
NEW 🔥 Facebook Ads updates: 🎯 Audience controls may now apply to all campaigns in your ad account. Before this update, audience controls were only applied to Advantage+ shopping campaigns. Audience controls lets you restrict specific locations and minimum ages for showing your ads. This control at the ad account level now applies to all campaigns (except Advantage+ app campaigns). Placement controls still only apply to all Advantage+ shopping campaigns. 💯 Meta is introducing a new 'Opportunity Score' in Ads Manager. This score represents how optimized your campaign, ad sets and ad setups are. Your score is based on how many recommendations you adopt, and those recommendations are ranked based on their potential to help improve performance of your account. You can find your Opportunity Score in the Account overview section and in the campaign table view in Ads Manager itself. ⚙️ Advertising Settings is now a dedicated item in the left navigation of Ads Manager. In Advertising settings, you can manage the default settings used to create ads, like name templates, industry and account controls. You can still find Ad account setup, pages and notification settings in your ad account settings. 🎞️ Facebook is launching an updated fullscreen video player. All videos will now be shown in fullscreen, whether these videos are Reels, longer videos or live videos. This roll out starts on iOS and Android devices in US and Canada and more globally in the next months. --- ♻ Repost if you find this post valuable 🙌 --- 👋 Are you a digital marketer? Then you should visit my profile and hit Follow to stay updated on all new features and insights. #facebookads #ecommerce #digitaladvertising
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
2 Current (and very annoying 😤) ad account issues in Facebook Ads Manager: 1 💸 Your payment method gets removed for no reason at all, causing your ad account being disabled until you re-add a payment method. 2 ⚠️ Meta selects a random Catalog for creative enhancement. This setting could potentially show products from client A in ads from Client B… Be very cautious and always review what’s automatically being selected and enabled. Are you encountering the same issues? Have you managed to resolve any of the above? Share and help the community 💙
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
Here are some common pitfalls for each Facebook Ads campaign objective: 📣 'Awareness' Pitfall = Advantage+ placements > Change the Advantage+ placements to manual placement selection. When optimizing for reach, Meta will focus on lower CPM placements and this may cause a large share of impressions being delivered on the Audience Network and other lower quality placements. ⛕ 'Traffic' Pitfall = Optimizing for Link Clicks > When you optimize for traffic, consider optimizing for Landing Page Views instead of Link Clicks to avoid a big volume of low quality clicks. These are clicks from people who don't tend to read what's on your landing page and are generally not interested in your offer. Another smart alternative is switching from the 'Traffic' objective to the 'Engagement' objective and optimizing for a Custom Conversion like 'Engaged Visit' where people need to read and scroll your landing pages. This will largely improve the quality of your website traffic. 👍 'Engagement' Pitfall = Optimizing for vanity metrics > When you optimize for post engagements, your ad may generate a lot of reactions (likes, loves, etc...) and comments. You may attract people who love to react, no matter positive or negative. However, if your goal is to convert people at some point, there are better optimization events to optimize for, like a specific website event. 🧲 'Leads' Pitfall = Optimizing for volume > When you optimize for leads, consider selecting 'Higher intent' when creating your Facebook lead form instead of 'More volume'. When you select 'More volume', Meta will optimize your ad for generating as much leads as possible at lowest cost. This may result in low quality leads coming from people who don't even remember that they've submitted their information. This is mainly because Meta makes it too easy for people to convert to a lead on mobile devices. When you select 'Higher intent' instead, people will have to answer custom answers and review their information before submitting the form, resulting in higher intent/quality leads. 📱 'App promotion' Pitfall = Not excluding people who already installed your app > When optimizing for app installs, there's no use to include people that have already installed your app. Consider isolating current app users in a separate campaign to reach users who haven’t used your app for a while or to drive more in-app purchases. 💸 'Sales' Pitfall = Not fully embracing AI > When working with catalog ads optimizing for purchases, refrain from setting too many restrictions on audience targeting. Meta has one of most advanced AI systems for finding the right customers for your products. Embrace it. In most cases, AI knows your customers better than you do. Have other pitfalls to share? --- ♻ Repost if you find this post valuable 🙌 --- 👋 Are you a digital marketer? Then you should visit my profile and hit Follow to stay updated on all new features and insights. #facebookads #ecommerce #digitaladvertising
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
Lots of new Facebook Ads Updates in this Newsletter. It also features my interview with Omar Reyes and some free tutorials. 🔥 Happy Sunday!
Bram Van der Hallen on LinkedIn Bram's Buzz - Edition 8, 2024
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
Tracking Adv+ Shopping Purchases from new customers vs. existing vs. prospects in GA4? 🔥 Easy as 1-2-3 ⬇️ 1: Provide a custom value to identify new customers. I'm using 'new_customer'. 2: Provide a custom value to identify engaged customers. This is a new field and it's meant to identify people who showed interest in your business, but did not purchase. I like to call these people 'prospects' instead of 'engaged customers'. Therefore I'm using 'engaged_prospect' as the value. 3: Provide a custom value to identify existing customers. I'm using 'existing_customer'. The result will be a custom parameter that gets added to your ad's destination link. The URL parameter 'audience={{audiencetype}}' will dynamically load the mapped audience type and you will be able to breakdown performance results in Google Analytics 4 by each audience type. Important: Remember to define your audience segments using custom audiences in your ad account setting first. You will have to add custom audiences to define both 'engaged customers' and 'existing customers'. Meta will check if a person belongs to one of these audience types and when that's not the case, then that person will be identified as a 'new customer'. --- ♻ Repost if you find this post valuable 🙌 --- 👋 Are you a digital marketer? Then you should visit my profile and hit Follow to stay updated on all new features and insights. #facebookads #ecommerce #digitaladvertising
Advantage+ Shopping campaigns - URL parameters
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
NEW 🔥 Facebook Ads Updates: 🔗 You can now add specific URL parameters for 'Engaged Customers'. This allows you to add audience segments to your website URLs for tracking different audience segments' performance in third party tracking tools like Google Analytics 4. I will post more details on this later. Keep an eye on my future posts. 🎯 A new 'Engaged Customers' audience segment for Advantage+ Shopping campaigns is here. This new feature allows you to define people who engaged with your business, but didn't purchase or sign up for your services. You can then get additional details in Ads Reporting on the following 3 customer segments: New Customers, Existing Customers and Engaged Customers. Before this update, advertisers were only able to add Custom Audiences to the 'Existing Customers' audience segment. Note that these updates impact audience reporting only and do not affect budget controls. I've posted more details on this update in a dedicated pos. Go check it out. 📽️ When using video in ads, you can add 'Audio Descriptions'. This is different from 'Captions' as it allows advertisers to explain visual elements of their videos for people who use assistive technology. To add an audio description, edit the video ad placements and find this option under 'Accessibility' at the ad level. 🖼️ When no Advantage+ creative enhancements are activated, you will now see a button 'Try it out' to try out creative Enhancements for your ad. You can find this CTA in the dedicated Advantage+ creative section at the ad level. Seeing this CTA also confirms that you don't have any activated Enhancements for your ad. ⚙️ 'Ad account settings' are moving to a new dedicated 'Advertising settings' page. In the Advertising settings, you can manage different account settings used to create ads. You can still find Ad account setup, Pages and Notification settings in the original Ad account settings. --- ♻ Repost if you find this post valuable 🙌 --- 👋 Are you a digital marketer? Then you should visit my profile and hit Follow to stay updated on all new features and insights. #facebookads #digitalmarketing #digitaladvertising
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Digital Marketing at Edge.be | Meta (Facebook/Instagram) Ads Enthusiast 🚀 Ads Tips & New Features | Voted Top 25 PPC Worldwide 🌍
Facebook Advertisers 🔊 Exciting NEW 'Engaged customers' audience segment for Adv+ Shopping Campaigns 🤩 Here's what you need to know: When working with Advantage+ shopping campaigns, you can set different audience segments to get additional insights about performance for the following audiences: - New Customers - Existing Customers - Engaged Customers (NEW) The 'Engaged Customers' has now been added and it allows you to add Custom Audiences to identify people who are aware of your business or interacted with your products or services, but have not made a purchase. Examples of Custom Audiences to add would be your website visitors or Facebook/Instagram shop product views. In the 'Existing Customers' segment, you would add people who purchased or signed up for your services. Example Custom Audiences would be 1st-party data from your CRM and people who performed a purchase event on your web shop. After you've defined all different segments, you'll be able to breakdown results of your Adv+ shopping campaigns in Ads Manager by selecting the 'Audience segments' breakdown in the reporting filter. It will show you all results split by new, existing and engaged customers. Setting a budget cap is only available for existing customers though, not engaged customers. Bonus 🎁 You can also add UTM parameters to your website URL to track different audiences in third-party tracking tools like Google Analytics 4. --- Personal note: I think Meta should rename 'Engaged Customers' to 'Engaged Prospects' as these people are actually only engaged and not yet your customers. It's a little confusing this way... I would also add that it should be clear how reporting is being calculated because one person can be in the 'Engaged customers' segment and convert later. How will results show for this person, using which attribution window? Let's wait for some more in-depth help article from Meta. Until then, this is a very exciting update for sure! If you want to get started working with audience segments, navigate to your ad account settings in Meta Business Manager. What are your thoughts on the 'Engaged Customer' audience segment? --- ♻ Repost if you find this post valuable 🙌 --- 👋 Are you a digital marketer? Then you should visit my profile and hit Follow to stay updated on all new features and insights. #facebookads #ecommerce #digitaladvertising
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