🌟 Now, Meta can help marketers measure traffic coming to their website attributed to either search or Google traffic sources rather than Meta. 📈 When your ads appear on the Insta or FB feed, reels, or stories but people didn't click, and later they end up searching for your product, services, or brand name either via Google organic source or paid channel source, it will get attributed in Meta's custom column metrics to measure Meta campaign effectiveness. 🎯 However, there are challenges to get 60% to 70% accurate results. It is highly recommended to use CAPI rather than using only Meta browser pixel. It will help in increasing the match rate, and discrepancies will be reduced. 📊 Beyond that, another way to measure the Meta campaign effectiveness is to use META Search Lift test. By reaching out to the Meta representative, they can help you with it. 📈 It very easy to create such custom conversions. I would recommend to visit Bram Van der Hallen https://lnkd.in/e_DgnEFK Thanks to Jolien Enis for joining the conversation and sharing meaningful insights on it.
No alternative text description for this image
To view or add a comment, sign in
No alternative text description for this image