⚠️Without PMF, a B2B tech company can't scale. Sales will be lumpy and unpredictable -- the antithesis of scalable growth. 💡 Two key ideas about PMF I'd like to suggest: 1. Fit is not binary, it's on a scale. That is, any fit you have is relative. You will not fit every company or market niche equally well. Some will find a better fit. 2. Fit is not static, it changes. That is, market dynamics will change how well your solution fits. For example, a market downturn will change customers' cost/benefit analysis. And new competitors can change the expected capabilities or delivery models from solutions in your category. This is all to underline the criticality of a well-defined and solution aligned ICP on PMF. 💡 Key Idea: If you change your ICP you will by definition be changing your PMF. ✅ Conclusion: Define your ICP with PMF in mind. 🆘 I can help you measure PMF on each of these dimensions for your solution. Let's chat. ----------------------------------- 👋 Hi. I'm David. I've been building revenue growth for B2B tech companies through demand creation, messaging, content, and sales enablement for 25+ years. Currently, I serve as a Fractional CMO and advisor to B2B start-ups and scale-ups. Maybe I can help your company’s revenue growth, too. 🚀 If you’d like to have a strategy call with me: 📧 send me a DM, or 📅 schedule a chat - calendar link in my LinkedIn 'About' profile. I look forward to hearing from you! #ceo #startups #founders #venturecapital #productmarketfit
Image shows a spreadsheet where Product Market Fit as measured on 5 dimensions (each a line in Column A): 1. Idea fit 2. Timing Fit 3. Engineering Fit 4. Message Fit 5. Value Fit And Three Different Ideal Customer Profiles (A, B and C -- listed in Column B, C and D respectively). Each cell contains different scores between 0 and 10. And ICP A has the highest score (46 on a possible total of 50).
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