The buyer told me to reach out in 90 days so I have a cal reminder in SFDC for day 89.
The buyer told me to reach out in 90 days so I have a cal reminder in SFDC for day 89.
Business Dev
B2B marketing attribution: 9 things we learned from combining Outfunnelās marketing and sales data -
B2B marketing attribution: 9 things we learned from combining Outfunnelās marketing and sales data -
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Is your brand stuck on the performance plateau?
Is your brand stuck on the performance plateau?
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Diminishing returns of ads when you don't focus on demand generation
Diminishing returns of ads when you don't focus on demand generation
NurturingLead GenRevenue & ROI
Capmo reduced their Cost Per Acquisition by 50% using Dreamdata.
Capmo reduced their Cost Per Acquisition by 50% using Dreamdata.
Lead GenRevenue & ROI
build a demand generation function at a B2B company in 10 steps.
build a demand generation function at a B2B company in 10 steps.
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Pitching ROI leads to worse results - Gong study
Pitching ROI leads to worse results - Gong study
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Book on cultures - how to adjust you communication when selling globally
Book on cultures - how to adjust you communication when selling globally
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During my first 9 months as an SDR, I created over $1.2m in qualified pipeline. 
During my first 9 months as an SDR, I created over $1.2m in qualified pipeline.
Business Dev
Nobody in the history of humankind became a marketer to run a team of BDR's.
Business DevLead Gen
My SDR team replaced InMails with voice notes and saw their reply rate on LinkedIn increase by 7x.
My SDR team replaced InMails with voice notes and saw their reply rate on LinkedIn increase by 7x.
Business Dev
Zoe: My first 6 months as an outbound BDR I generated $3.1MM in pipeline
Zoe: My first 6 months as an outbound BDR I generated $3.1MM in pipeline
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The B Word - Episode 7: The Rise of the CMO in the Tech World | RSS.com
The B Word - Episode 7: The Rise of the CMO in the Tech World | RSS.com
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3 LI filters I've used this month that have generated me 170K in pipeline
3 LI filters I've used this month that have generated me 170K in pipeline
Business Dev
How can CMOs build credibility and influence the board to adopt the new B2B playbook
How can CMOs build credibility and influence the board to adopt the new B2B playbook
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Brand-building ads boost short-term sales, and now you can prove it
Brand-building ads boost short-term sales, and now you can prove it
Brand & PositioningLead Gen
21 SaaS sales tips I learned helping grow Gong from $200k to $7.2 billion valuation
21 SaaS sales tips I learned helping grow Gong from $200k to $7.2 billion valuation
Sales
Report for MKT ROI. Influence on outbound, deals influence. targeting impact.
Report for MKT ROI. Influence on outbound, deals influence. targeting impact.
Revenue & ROI
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AdTech fun
CMO at a B2B SaaS doing $1-10M ARR - 5 steps
CMO at a B2B SaaS doing $1-10M ARR - 5 steps
Revenue & ROIContent & EnablementBrand & Positioning
What works and what doesn't work for user onboarding and feature adoption.
What works and what doesn't work for user onboarding and feature adoption.
PLGNurturing
Here are the tools I most often recommend to CMOs
Here are the tools I most often recommend to CMOs
Revenue & ROIBrand & PositioningAutomation
